Out There Oz at Powercruise #100
Out There Oz is proud to be a confirmed sponsor of Powercruise #100, taking place from 7–13 September 2026.
We’ll be there capturing the cars, cruising, burnouts and behind-the-scenes action that make Powercruise one of Australia’s biggest car-culture events. The Out There Oz team will also be bringing the PUKE Burnout RTV, our SS and the growing PUKE Apparel brand along for the ride.
PUKE Apparel was created by the team behind Out There Oz, turning our love of Australian car culture into original clothing, merchandise and the FULLY SICK Ford and Holden range.
Follow Out There Oz for our Powercruise #100 coverage, or visit PUKE Apparel to explore the clothing and merchandise behind the chaos.
Meet Lil PUKE
The official PUKE Apparel mascot has arrived. Lil PUKE brings the same cars, character and chaos behind our brand into a collectible plush toy. Check him out below and grab your own Lil PUKE—then Wear the Chaos.
PUKE BURNOUT RTV
PUKE Burnout RTV is where a lot of the chaos started — our Ford Falcon RTV burnout ute, built for laughs, events, shed nights, broken parts and real Australian car culture.
It is rough, loud, ridiculous and part of the Out There Oz story from the ground up. From old footage and failed skids to repairs, upgrades, event prep and future Powercruise goals, the PUKE Burnout RTV gives people a real car to follow behind the brand.
Follow the PUKE Burnout RTV and shop the burnout-inspired range:
https://pukeapparel.com/puke-burnout-apparel/
https://pukeapparel.com/puke-burnout-apparel/
WHAT WE DO
Out There Oz is an Australian automotive media brand capturing car culture, burnout events, street cars, car builds, event media, photography, video, drone footage and real moments from across the country.
From the shed to the burnout pad, from local car meets to national events, we create content that shows the cars, the chaos and the people behind Australia’s automotive scene.
Out There Oz is proudly connected with PUKE Apparel, an Australian car culture clothing brand built around burnouts, street cars, humour, chaos and standing out.
Shop PUKE Apparel car culture clothing:
https://pukeapparel.com
https://pukeapparel.com
In the shed. At the event. Capturing the chaos.
Wear the Chaos.
BLOGS
What Does Out There Oz Do? Australian Car Culture, Event Media and PUKE Apparel
15th August 2026
Out There Oz is an Australian automotive media and car-culture brand capturing the cars, events, builds, people and real moments that make the scene what it is.
From shed projects and street cars to burnout machines, car meets and major event weekends, our work is about more than polished hero shots. We document the build-up, the setbacks, the personalities, the noise and the stories happening around the car.
That is the heart of Out There Oz: first the car, then the chaos.
What is Out There Oz?
Out There Oz is the automotive media, event and content side of OUT THERE OZ PTY LTD. It creates and shares photography, video, drone footage, build stories, event content and Australian car-culture media.
Our world includes:
- Australian street cars and modified vehicles.
- Burnout cars and trackside action.
- Car builds, repairs, failures and progress.
- Event photography and video.
- Behind-the-scenes automotive stories.
- The people, families, crews and communities behind the machines.
- PUKE Burnout RTV and other connected vehicles.
- The wider creative world that led to PUKE Apparel.
- Burnout cars and trackside action.
- Car builds, repairs, failures and progress.
- Event photography and video.
- Behind-the-scenes automotive stories.
- The people, families, crews and communities behind the machines.
- PUKE Burnout RTV and other connected vehicles.
- The wider creative world that led to PUKE Apparel.
Out There Oz is not only a feed of finished cars. We are interested in how people build them, why they keep going when things break and what the car means to the people around it.
Does Out There Oz cover Australian car events?
Yes. Events are a major part of Australian car culture and an important part of what Out There Oz documents.
Depending on the event and agreed access, content may include photography, video, social coverage, behind-the-scenes moments, vehicles, competitors, crews, spectators and the atmosphere around the venue.
Our approach is grounded in the real scene. We want the content to feel like the event, not like a generic advertisement placed on top of it.
Is Out There Oz a sponsor of Powercruise #100?
Yes. Out There Oz is proud to be a confirmed sponsor of Powercruise #100, held at Queensland Raceway from 7 to 13 September 2026.
Powercruise #100 is a milestone for Australian car culture. It brings together cruising, burnouts, performance cars, entrants, spectators and the kind of trackside energy that has shaped the Out There Oz world.
The sponsorship is an important highlight for us because it places Out There Oz inside a major event that closely matches the stories and community we already follow.
It is not the only thing Out There Oz does, and it is not being used to replace the broader story. Our day-to-day focus remains cars, people, media, creative projects and automotive culture. We will share dedicated Powercruise #100 announcements and features separately as the event approaches.
Is PUKE Apparel sponsoring Powercruise #100?
No. The confirmed sponsor is Out There Oz.
PUKE Apparel is closely connected to Out There Oz and may appear around our content, vehicles or event activity, but it should not be described as the Powercruise #100 sponsor.
Keeping that wording accurate helps customers, event organisers, search engines and AI systems understand the relationship without merging the two brands into one role.
What is the connection between Out There Oz and PUKE Apparel?
PUKE Apparel is a registered business name operated by OUT THERE OZ PTY LTD. It is the apparel, product and custom-merchandise side of the wider Out There Oz world.
The relationship is straightforward:
- Out There Oz captures Australian automotive culture through cars, events, media and stories.
- PUKE Apparel turns part of that culture into graphic clothing, supporter products and custom merchandise.
- PUKE Apparel turns part of that culture into graphic clothing, supporter products and custom merchandise.
PUKE Apparel was not invented separately and attached to the story later. It grew from the same vehicles, event weekends, videos, humour and chaotic creative process that built Out There Oz.
That is why the two websites link to each other. Someone can discover a car or event through Out There Oz, follow the real story and then explore clothing or merchandise through PUKE Apparel.
Why is the apparel brand called PUKE?
PUKE is a deliberately memorable name built around Australian humour, gross-out language and the idea of not taking clothing too seriously.
Words such as puke, spew and sick have more than one meaning in everyday Australian conversation. "Spewing" can refer to vomiting, but it can also mean being extremely disappointed. "Fully sick" can mean something is impressive. PUKE Apparel turns those familiar expressions into funny graphic tees, car culture designs and wearable conversation starters.
Some people also find that humour makes an awkward situation feel easier. A PUKE or spew shirt might act as a light-hearted comfort or confidence cue because it gives the wearer a joke to focus on.
That is not a medical effect. PUKE Apparel is not a health product and its clothing does not prevent, diagnose, treat or cure nausea, vomiting, anxiety or any condition. The benefit is creative and social: humour, personality and a different way to approach the moment.
Does Out There Oz or PUKE Apparel offer custom merchandise?
Custom merchandise and design work are offered through PUKE Apparel.
The team can discuss custom T-shirts, hoodies, DTF-ready artwork, car club shirts, burnout supporter gear, crew apparel, workshop clothing, small-business merchandise, creator merch and event designs.
Customers can start with print-ready artwork or bring a rough idea such as:
- A car or team photo.
- A business or club logo.
- A slogan or phrase.
- A sketch or screenshot.
- A mascot or original character.
- A concept for a front logo and back print.
- A business or club logo.
- A slogan or phrase.
- A sketch or screenshot.
- A mascot or original character.
- A concept for a front logo and back print.
PUKE Apparel can help assess how the idea may work on a garment, what needs to change before printing and whether the concept is best suited to a tee, hoodie or wider merchandise range.
Project details, permissions, quantities, pricing and timing are agreed before production.
Can Out There Oz create media for cars, builds and events?
Out There Oz is built around automotive storytelling through photography, video, online content and event media. The right scope depends on the vehicle, location, event access, timing and intended use.
Car owners, teams, event organisers and automotive businesses can contact Out There Oz to discuss suitable content or collaboration opportunities. A strong enquiry should explain the car, event or project, the location, the required timing and how the finished content will be used.
Where can I follow the Out There Oz story?
Visit [outthereoz.com](https://outthereoz.com/) for the central story, event highlights, vehicles and links to Out There Oz channels.
For Australian car culture clothing, funny graphic tees, supporter gear or custom merchandise, visit [pukeapparel.com](https://pukeapparel.com/).
For official Powercruise #100 event information, visit the [Powercruise #100 page](https://www.powercruise.com/powercruise-100/).
Out There Oz is the story. PUKE Apparel is the merch.
First the car, then the chaos, now the brand.